Sponsor the Guides Plant Owners Read Before They Buy
One sponsor per placement, clearly labeled and sold directly. Your card sits beside the guides people use to choose a plant, pick gear, fix a problem or check what’s safe around their pets.
- species and cultivar guides
- 27
- gear guides in 8 categories
- 17
- pet-safety answers
- 20
- sponsor per placement
- 1
Readers arrive with a question your product answers
Each placement sits on pages built around one job: choosing a plant, buying for it, fixing it or keeping pets safe around it.
“How do I tell a Manjula pothos from a Marble Queen?”
Answered in Manjula Pothos: Identification, Care and Look-Alikes. Placement: Plant shop
“Which grow light does my plant actually need?”
Answered in Best Grow Lights for Indoor Plants. Placement: Gear brand: grow lights
“Is my snake plant a problem for the cat?”
Answered in Are Snake Plants Toxic to Cats and Dogs? Yes, per the ASPCA. Placement: Pet care
“What are the tiny flies coming out of the soil?”
Answered in Fungus Gnats: Identification and Treatment. Placement: Plant problems
Five placements, one sponsor each
A placement is a section of the site with one job. The sponsor has it alone for the length of the run, on every page in the section.
Plant shop
- Where it shows
- All 27 species and cultivar guides, from pothos and hoya care to named cultivars like Manjula and Cebu Blue pothos. A shop can also take a single plant family on its own.
- Good fit for
- Online plant shops and nurseries that ship live plants.
- Before it runs
- A working store with posted shipping and returns policies. No plants collected from the wild.
Gear brand
- Where it shows
- 17 gear guides, sold one category at a time, so a soil brand has every soil guide to itself.
- Soil and potting mix (7 guides)
- Fertilizer (2 guides)
- Grow lights (1 guide)
- Moisture meters (1 guide)
- Humidifiers and misters (2 guides)
- Pots and self-watering pots (2 guides)
- Moss poles and supports (1 guide)
- Pest control (1 guide)
- Good fit for
- Makers and sellers of soil, fertilizer, grow lights, meters, humidifiers, pots and supports.
- Before it runs
- A working store and a posted returns policy. The picks in the guide stay as they are: a sponsor’s product is never added to a list or moved up because of the sponsorship.
Pet care
- Where it shows
- 20 pet-safety answers and pet-safe plant lists, plus the plant-by-plant pet lookup pages. The card always comes after the emergency steps, the source and the vet guidance.
- Good fit for
- Vet telehealth, pet insurance and pet supply brands.
- Before it runs
- Copy can’t say or suggest that any plant is safe for pets, and nothing that plays on an emergency.
Plant problems
- Where it shows
- 10 problem guides, 6 pest identification pages and the pest-by-plant treatment pages.
- Good fit for
- Pest control, potting mix and plant health products.
- Before it runs
- Pesticides must be labeled for indoor plants, and the card’s copy stays within the label.
Plant ID
- Where it shows
- The free photo identification tool, as a single "presented by" line under the tool.
- Good fit for
- A plant shop or plant-care brand that wants its name on the tool.
- Before it runs
- The tool’s results stay exactly as they are. Sponsors never appear in them.
Seasonal runs
Short runs on the guides people read at the same time every year. Book one on its own or add it to a placement. A run is offered only when its pages are free for those dates.
Holiday plants
November and December, 8 guides
The guides people read when a holiday cactus, poinsettia or amaryllis comes home as a gift or goes on the list to buy one.
- Thanksgiving Cactus Care: Blooms, Light, Water, and Pets
- Amaryllis Care: From Bulb to Bloom (and the Pet Safety Warning)
- Christmas Cactus Care: Bloom Timing, Watering, and Re-Blooming
- Christmas Cactus vs. Thanksgiving Cactus: How to Tell Them Apart
- Houseplant Care in December: Full Dormancy and Holiday Plants
- Best Christmas Plants: Poinsettia, Christmas Cactus, Amaryllis, and More
- Poinsettia Care: How to Keep One Alive (and the Toxicity Truth)
- Can You Replant a Christmas Tree? Honest Answer by Tree Type
Spring repotting
March and April, 12 guides
Repotting guides and the soil and pot guides that go with them, in the weeks most people repot.
- Best Soil for Snake Plant: The Cactus-Mix Question
- Aroid Soil Mix: The Exact Recipe for Monstera and Philodendron
- Best Pots for Indoor Plants: Terracotta vs. Ceramic
- Best Self-Watering Pots for Houseplants
- Best Soil for Jade Plant: A Gritty Succulent Mix That Prevents Root Rot
- Best Soil for Monstera: Aroid Mix Breakdown
- Best Soil for Spider Plant: Why the Mix Should Be Perlite-Free
- Best Soil for Succulents: Gritty Mix vs. Bagged
- Best Soil for ZZ Plant: A Succulent-Style Mix That Prevents Rhizome Rot
- How to Repot a Houseplant: Step-by-Step
- How to Repot a Root-Bound Monstera
- Pot Size Calculator: When and How Much to Upsize
How sponsorship works
These rules hold for every sponsor and are the reason a sponsorship here is worth having: readers trust the guides because nobody can buy their way into them.
Always labeled
Every card says "Sponsored" and "Paid placement" on the card itself, in every size.
Never in the advice
Sponsors don’t see guides before they publish and have no say in picks, care steps or pet-toxicity verdicts. A sponsor’s product is judged like everything else.
One per placement
One brand per section, and one per gear category, for the whole run. No rotation and no shared slots.
Checked first
I look at the store, the product labels and the claims before saying yes. No plants collected from the wild, no pesticides without an indoor-plant label, no pet-safety claims.
No tracking scripts
The card is a name or logo, one sentence and one link. No sponsor pixels, cookies or scripts load on the site.
Links marked as paid
Every sponsor link carries rel="sponsored", as search engines ask of paid links, plus UTM tags so the visits show up in your own analytics.
Runs with dates
Each sponsorship has a start and an end date. The card comes down when the run ends.
Rates on request
A flat fee for the run, set by placement and length. No affiliate commission and no cost per click.
From request to running
Request rates
Tell me the placement and what you’d like to promote.
Fit check
I check the store, the labels and the claims, and whether the placement is open for your dates.
Rates and dates
You get the rate, the open dates and recent Search Console numbers for the pages in the placement.
Your card
Send a logo or name, one sentence of up to 140 characters, button text and a link. I edit for accuracy.
Live
The card runs from the start date to the end date. Renew, or let it end.
What this is, and what it isn’t
- Is this an affiliate program?
- No. A sponsorship is a flat fee for a set run. The site’s Amazon affiliate links are separate, disclosed on every guide that has them, and not for sale. See the affiliate disclosure.
- How much does it cost?
- It depends on the placement and the length of the run. Send a request and you’ll get rates along with recent numbers for the pages involved.
- Do you sell sponsored articles or links inside guides?
- No. I don’t accept payment for editorial coverage, and links inside guides are not for sale.
- Will you review my product?
- A sponsorship doesn’t include a review. Samples are welcome through the contact page, and they’re judged like anything else, with no promise of coverage.
- Can two brands share a placement?
- No. One sponsor per placement, and one per gear category, for the whole run.
- Can I sponsor more than one placement?
- Yes, if each one is open for your dates. A seasonal run can be added to a placement.
- Can I stop early or renew?
- Yes. Write before the end date to renew; current sponsors get first refusal on their placement. To stop early, write and the card comes down within a business day.
Tell me what you’d like to sponsor
I reply within 3 business days with rates, open dates and recent Search Console numbers for the pages in your placement.
Prefer email? Write to tom@indoorplantcare.com.